PAINT THE TOWN RED.
The culmination of intensive brand research and logistical problem-solving for production, this campaign leans into the surreal and obscure identity of Thom Browne. Shrunken and sharp tailoring, a gentle essence with a sense of wonder enveloped in a liminal office space.
Is it comfort? Is it complacency? The relationship we have with our work is intimate, passionate, and visceral. Are we happy? Are we fulfilled? Do we crave the normalities of childhood and adolescence?
Is it comfort? Is it complacency? The relationship we have with our work is intimate, passionate, and visceral. Are we happy? Are we fulfilled? Do we crave the normalities of childhood and adolescence?
PAINT THE TOWN RED.
Dullness and monotony plague the working world.
Finding an unnerving sanity within four walls and a fluorescent ceiling, accepting this harrowing feeling, silently opposing it, embracing a comfort, and contradicting a freedom.
A fervent red alters this gray affair.
Backdrops generated with midjourney.